Granted, it's only for the opening series in Japan (and the A's are doing it, too) but once you go down that slippery slope ...
The Biz of Baseball pointed me in the direction of this article from the
Boston Herald:
Red Sox players will sport EMC logos on their sleeves during the team's season opening series in Japan, the first time the storied franchise has turned its uniforms into potential ad space.
EMC Corp. is betting the deal will help accelerate its drive into the lucrative Japanese tech market. The Pacific region represents the fastest growth area for the Hopkinton-based data storage giant, said David Farmer, director of corporate communications.
The deal, which is with MLB Japan, is likely to cost EMC in the six figures, one leading sports business expert said.
Six figures for one series? I know it's a special circumstance, but if they can draw that kind of dough, why wouldn't baseball owners eventually adopt this on a full-time basis? In an unrelated article, Red Sox owner John Henry said yesterday that his team has pretty much
maximized their current revenue streams -- don't you think he'd welcome something like this over a full summer?
Red Sox Sell Ad Space on Uniforms - FanHouse - AOL Sports Blog