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Taco Bell gets $4.1 M in TV exposure from World Series?

Taco Bell gets $4.1 M in TV exposure from World Series?

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Old 10-26-2007, 02:28 PM
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Taco Bell gets $4.1 M in TV exposure from World Series?


The World Series Game Two telecast on Fox once again provided a platform for in-broadcast brand exposure to Taco Bell, thanks to the restaurant's free tacos for a stolen base promotion. This time around, Boston's Jacoby Ellsbury successfully stole the first base of the Series, insuring free tacos and helping Taco Bell realize another $4.1 million of television exposure in the process. According to research conducted by Joyce Julius & Associates, which specializes in measuring the impact of sponsorships across all forms of media, Taco Bell amassed three minutes, 15 seconds (3:15) of clear, in-focus exposure time, while the restaurant chain was also mentioned 11 times. -- Joyce Julius & Associates, Inc.

Joyce Julius & Associates, Inc.
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